THE ENDLESSLY POLITICIZED LIFE IS NOT WORTH LIVING
It's uniquely hard to get away from politics in 2016. The election was the most-discussed topic on Facebook last year, and inescapable breaking news alerts of shootings, terrorist attacks and other disasters around the globe constantly remind us that the stakes are high. In a social media age, we're seldom unplugged.
Here's an important reminder: It's OK to find an escape once in a while in a favorite book, beautiful artwork, an hour of mindless Netflix or a fun action flick. Drown out the shouts of #tcot types who would tell you BUT THE LIBERAL MEDIA AND HOLLYWOOD R FUNDING KILLARY DON'T GIVE UR $$$ TO THE DEMS!!!
Jay Caruso reminded us in a Conservative Review piece this week that it's OK to disregard politics while enjoying a movie like Matt Damon's new "Jason Bourne" flick.
If we make politics a line in the sand for what we watch, listen to, and consume, our lives become a never-ending investigation of everything we have in our homes to determine if the political ideology of a company owner or CEO matches ours. If you’re a conservative, do you stop shopping at Costco? CEO Jeffrey Brotman donates to Democrats. Have Kenneth Cole shoes in your house? Toss them. Cole donates exclusively to Democrats. If you own a smartphone, it is likely an Android or an iPhone. Apple CEOs Eric Schmidt and Tim Cook both support Democrats.
Sometimes we all just need to step back and separate ourselves from the trivialities of life, ignoring political agendas and just enjoying whatever kind of art we have at our disposal.
Conservative Review: Damon Is a Big Gun Hypocrite. Here's Why I'll Still See 'Jason Bourne'
Marketers aren't just tracking your online shopping, noting which articles you click on, and learning to exploit your love of Pokémon Go with Snapchat geo-filters and targeted Facebook ads. They're now turning Facebook messages into another advertising method with handy chat bots that want to get to know you. Pizza Hut, Whole Foods and other brands are developing Facebook Messenger bots that can show you what the brand offers, let you explore travel options and even order you a pizza.
Candy company Trolli seems to be using the BuzzFeed method to connect with customers.
Users take a 10-question quiz, and the bot matches them with one of three personality types based on flavors of candy. One provides users with a virtual pet akin to the popular '90s Tamagotchi toys, another dishes daily GIFs, and the third offers offbeat advice.
"Our audience and fans are deeply into messaging apps, so if you can have a conversation with Trolli, that kind of engagement is so much more valuable than just an impression," said Rob Peichel, vp/group creative director at Trolli’s agency, Periscope.
A few more bites:
"How can any of us vote for a candidate that uses 'Make America Great Again' as code for 'Make America White Again'?" - Atiba Madyun, one of the Republicans who spoke to the Guardian this week about the #NeverTrump "tipping point"
I didn’t write this to change your mind. I don’t think the internet is meant to do that. I wrote this because I wanted to answer what I see as a valid question: How can I be pro-life and vote for Hillary?" - Shannon Dingle, a Christian blogger and mom to six, answers a hard question